2024Annual Shanghai Financial Support Fund Project Application Guide for Promoting the Development of Cultural and Creative Industry

2024Shanghai promotes the development of cultural and creative industries in the year

Guidelines for applying for financial support funds

According to the management measures for financial support funds related to promoting the development of cultural and creative industries in Shanghai, this "Registration Guide" is formulated, and the relevant declaration matters in 2024 are explained as follows:

Shanghai Financial Support Fund to Promote the Development of Cultural and Creative Industry (referred to as "Cultural and Creative Fund")Focusing on deepening the construction of the "five centers" and servingLaunch Shanghai's "Four Major Brands", support the construction of socialist international cultural metropolis and the development of "design capital", "fashion capital" and "brand capital", and focus on major, key and basic links of the cultural and creative industry，Give full play to the guiding role of stimulating the vitality of cultural innovation and creativity and cultivating new cultural formats.The scope of support is "Shanghai Cultural and Creative Industry Classification Catalog (2022）》All industries listed in the media and art, industrial design, architectural design, fashion creativity, Internet and related services, software and information technology services, advertising and exhibition services, leisure and entertainment, cultural and creative investment and operation, consulting and intermediary services, cultural equipment manufacturing and sales, cultural and creative auxiliary products production and sales, etc.In order to fully implement the "Several Opinions on Accelerating the Innovation and Development of the City's Cultural and Creative Industry", we will support innovative development in eight key areas such as film and television, performing arts, animation and games, online culture, creative design, publishing, art trading, and cultural equipment.

Support projects under construction focus on supporting cultural and creative industry projects that have both social and economic benefits, good development prospects, industry leadership, guiding significance, independent innovation capabilities, and significant competitive advantages.。

1．Support platform construction projects with factor market as the core.Support the construction and promotion and application of public service platforms such as information services, industrialization services, and crowd-creation services for the development of the cultural and creative industry.

2．Support various projects that use the application of new technologies as a means to integrate cultural creativity with related industries and coordinate and linkage between culture, sports, tourism and business.Adhere to reform and innovation, strengthen digital empowerment, vigorously develop the digital economy, support digital projects that integrate new models, new business forms, and new technologies, and enhance creativity and innovation.Support projects in-depth integration of culture, sports, tourism and business fields, innovate the construction of cultural, sports, tourism and business service platforms, and achieve resource sharing and complementary advantages.Support projects that use cultural creativity to improve and optimize the consumption environment, and promote the consumption industry to increase varieties, improve quality and create brands.Encourage cultural and creative enterprises to invest in the production and design capabilities of original content.

3．Support the development, protection and utilization of intellectual property rights in the field of cultural and creative industries.Support the application of intellectual property rights in the cultural and creative industry, and encourage enterprises to build and develop basic, platform-oriented and leading copyright technology platforms, trading platforms and application platforms.

4．Support cultural and creative applications and empowerment projects.Support various industrial projects that implement central work through cultural creativity and design services, drive industrial innovation and development, create urban vitality space, optimize urban public services, meet the people's better life, and focus on building urban brands.

5．Support the display, promotion and exchange and cooperation of the cultural and creative industry.Support cultural and creative enterprises to explore overseas markets and expand international influence.Support the use of China (Shanghai )Related projects for the opportunity innovation practice of the free trade pilot zone and the "five new cities".

6．Support the construction of cultural and creative talent teams.With human creativity as the core, we support the construction of master studios, support social training institutions to carry out cultural and creative training, support the integration of culture and education, and accelerate the cultivation of professional practical talents and management-related composite talents in short supply of industrial development.

7. Other projects that need to be supported by the Municipal Cultural and Creative Industry Promotion Leading Group (hereinafter referred to as the "Leading Group").

Projects under construction should be projects under construction, and the project construction content shall be completed before December 31, 2025 and the project acceptance application and related materials shall be submitted.See Appendix 1 for details on specific requirements.

For performing arts, artworks, e-sports, cultural consumption and cultural and creative product development, animation, online audio-visual, cultural service export trade, news publishing, design innovation, municipal cultural and creative parks and cultural and creative financial services, etc.Projects with good social and economic benefitsConduct results funding.

1.Performing Arts.Support the theater performances, the development of new spaces in performing arts, the integrated development of performing arts and business tourism consumption, and the development of private troupes.Support entrusting professional institutions to build platforms and provide professional services for performing arts units.Focus on the world of performing arts, performance projects of the five new cities, and integrated development projects of culture, business and tourism.

2.artwork.Focusing on the brand building of Shanghai International Art Trading Week, we support the development of local art fairs, galleries, and art auction houses, and support the construction of innovative projects in the Transaction Week.

3.Esports.Support the research and analysis results of large-scale e-sports brand events with industry influence, well-operated e-sports venues, and authoritative e-sports industry held in this city. 

4.Cultural consumption and cultural and creative product development.Support the construction of consumption clusters with high concentrations of cultural display, entertainment tourism, new consumption and other industries, and support the construction of night cultural consumption projects with good market prospects, multiple industries and strong atmosphere.Support the design, development, display and promotion of cultural and creative products and the construction of trading platform projects, encourage relevant festivals, exhibitions and competitions, and encourage cultural and cultural relics units to cooperate with social entities to develop and produce cultural and creative products.

5.cartoon.Support local excellent original anime content production, animation technology improvement, animation IP Derivative development and major animation activities.

6.Internet audio-visual.Support the city’s high-quality online audio-visual content projects and high-tech audio-visual content technology improvements, and support the city’s online audio-visual brand activities to hold. 

7.Cultural services export trade.Support animation, artwork, performing arts, audio-visual programs, etc. to promote the excellent traditional Chinese culture of the Chinese nation and trade, perform, broadcast, trade fair, etc. overseas.

8.Press and publish.Support the publication of themes and excellent original book, the construction of Shanghai Academic and Professional Publishing Center, support the Shanghai book publishing brand, support the transformation of journal publishing, the construction of distribution channels and physical bookstores, and the innovation of printing industry, support the national reading brand activities, support the integration of online publishing and digital publishing, the integration of copyright industry and international communication, etc.

9.Design innovation.Enterprises and institutions in Shanghai are encouraged to improve their design innovation capabilities and carry out design innovation projects to lead and empower industrial development through design and serve the people's better lives.

10.Cultural and creative parks, demonstration buildings and spaces.Support municipal cultural and creative industrial parks, demonstration buildings and demonstration spaces to build public service platforms, provide professional services, and hold high-end exhibitions and industry exchanges and other activities.

11.Cultural and creative financial services.Cultural and creative enterprises are encouraged to use market-oriented financing methods to provide interest subsidies to cultural and creative enterprises that obtain loans.

Results-funded projects should be completed within the period from January 1 to December 31, 2023 (except for online audio-visual activities, unpublished books, and construction platforms and professional service projects entrusted by some professional institutions in performing arts).See Appendix 2 for details of specific requirements.

Cultural and creative funds support industrial research, industrial report preparation, development plan formulation, etc. related to the cultural and creative industry.According to the spirit of relevant documents of the country and the city and the needs of the "14th Five-Year Plan" work, the catalog of key industrial research projects for 2024 is now proposed:

1.Research on the current situation of cultural consumption, regional driving benefits and promotion measures in Shanghai

2.Research on the status, trends, difficulties and promotional measures for the coordinated development of culture, sports, tourism and commerce

3.Research on the development status, trends, policies and promotion of development of new cultural formats at home and abroad

4.Research on the current situation and countermeasures of intellectual property pledge financing in cultural and creative industries

5.Research on the development status and development model of Shanghai Cultural and Creative Park

6.Exploration of the path of industry-education linkage in the field of cultural and creative

7.Research on the "three products" strategy of Shanghai fashion consumer goods industry

8.Shanghai Fashion Consumer Products Industry Development Report (2024Year )

9.Research on the path of new industrialization development in Shanghai with creative design

10.Research on the path of Shanghai's urban public service through creative design optimization

11.Shanghai Industrial Culture Research Report

12.2024Shanghai Cultural and Creative Industry Development Report

Industrial research projects should submit research results before December 31, 2024.See Appendix 1 for details on specific requirements.

The same application unit can make the above three categories of declarations for different projects.

Cultural and creative funds are arranged and used through free funding and loan interest subsidies.The amount of support funds is determined based on the project's functional positioning, service methods and total funding investment.

Adopt free funding.The amount of municipal funding support for a single project shall not exceed 3 million yuan, and the total support ratio of urban and district levels shall not exceed 50% of the total investment.For national-level cultural and creative industry projects and major projects that have a critical and overall impact on the development of the city's cultural and creative industry, the funding amount and proportion can be appropriately increased after being determined by the leading group.

If the free funding method is adopted, the special funding amount shall be determined based on the project's functional positioning, service methods and total funding investment.

If loan interest subsidies are adopted, for cultural and creative enterprises that obtain credit funds, the total amount of interest subsidies for individual projects will not exceed the interest rate of the same period announced by the People's Bank of China ( LPR） Support for the standard 50% of the total interest.

Adopt free funding.

1.Priority support matters.For national cultural and creative industry projects;Major projects that have a critical and overall impact on the development of the city's cultural and creative industry;District-level funding 1:1 supporting projects;Projects that have obtained various social capital investments such as venture capital and investment-loan linkage will be given priority support under the same conditions.

2.Matters not supported.If the cultural and creative fund support projects undertaken by the application unit have not been accepted or have not been approved, or if the application qualification is disqualified according to Article 23 of the relevant management measures for cultural and creative fund (violation liability), or if there is a record of major violations within three years, it will not be supported.If the same project has received other special funds from the municipal level, no duplication will be provided.

3.Film industry matters.The topic incubation, script creation, key shooting, rewards for masterpieces, post-production, technical transformation, distribution and screening, talent cultivation, etc. involving movies have been included in the Shanghai Cultural Development Foundation for support and are not within the scope of this fund application.

The applicant for the project under construction should submit the "Shanghai Financial Support Fund Application Form for Promoting the Development of Cultural and Creative Industry (Shanghai Support Projects under Construction)" and other materials. The applicant for the application for the project under construction should submit the "Shanghai Financial Support Fund Application Form for Promoting the Development of Cultural and Creative Industry (Industrial Research Projects)" and other materials. For details on the specific application conditions and relevant requirements for the application materials, please refer to the "Application Rules for the Application of Support and Industrial Research Projects under Construction".

The applicant for the achievement funding project should submit the "Shanghai Financial Support Fund Application Form for Promoting the Development of Cultural and Creative Industry (Achievement Funding Project)" and other materials. For details of the specific application conditions and relevant requirements for the application materials, please refer to Appendix 2: "Achievement Funding Project Application Rules".

1.All materials must be submitted online, and the attachments submitted online must be PDF The format is clear and identifiable, and the single file does not exceed 5 M， Multiple files can be submitted.

2.No written materials are required for the under-construction support and industrial research projects.

3.Two written materials must be submitted for results funding projects. The cover should include the official seal of the application unit and the official seal of the application unit’s opinion column and the signature of the legal representative, and the seal must be stamped.use A4 Print on both sides of the paper, with ordinary paper material as the cover, and glued it into a book on the left (written materials are not returned).The content of the written materials must be consistent with the content of the online application materials and include all attachments.

1.Log in to the "One-stop Service" main portal through the legal person one-certificate or electronic business license ( http://www.shanghai.gov.cn）， Select "Government and Enterprise Service" to enter the "Efficiently Do It One Things" featured column, select "Service Enterprises", click "City-level Support Fund Application" under "Political Benefiting Enterprises", click "Shanghai Financial Support Fund to Promote the Development of Cultural and Creative Industry" in "City Cultural Creation Office", fill in online, submit relevant electronic materials, and save and download the corresponding application form（Please confirm the application form generated by the system PDF The file has a watermark and is properly saved)。

（If you have not registered an account yet, please first transfer to the "One-stop Service" account registration page to complete the registration)

2.Project application time: February 6, 2024 - March 26, 2024 (the system is closed at 16:30 on March 26).

1.After completing the online application, the "Shanghai Financial Support Fund Application Form for Promoting the Development of Cultural and Creative Industry (Achievement Funding Project)" must be printed in the system, confirm that the materials are watermarked and signed and stamped, and submitted together with the required attachment materials.

2.Time and address of written materials

（1）Performance arts, artworks, e-sports, cultural consumption and cultural and creative product development, animation, online audio-visual, and cultural services export trade projects: March 27, 2024-March 30, 2024, 9:00-11:30 am, 13:00-16:30 pm;No. 2419, Zhongshan South Second Road, Xuhui District, Government Service Center of Shanghai Municipal Bureau of Culture and Tourism (Shanghai Radio and Television Bureau, Shanghai Municipal Bureau of Cultural Relics).

（2）News and publishing, design innovation, cultural and creative parks, demonstration buildings and spaces, cultural and creative financial service projects: March 27, 2024-March 29, 2024, 9:00-11:30 am, 13:00-16:30 pm;Building 14, No. 800 Changde Road, Jing'an District.

Written materials must be submitted on site, and will not be accepted after expired, and express delivery, mailing and other means will not be accepted.

1.The review process for supporting projects under construction.The district cultural and creative agency will conduct district-level reviews on the applied projects in the region in conjunction with relevant industry authorities. After determining the supporting proportion of the projects, the city cultural and creative agency will work with industry authorities and relevant departments to organize experts to review the projects that have passed the district-level review. The review results will be announced to the public after being approved by the Municipal Cultural and Creative Leading Group.

2.The evaluation process of results funding projects.The Municipal Cultural and Creative Office will work with industry authorities and relevant departments to organize experts to review the project. The review results will be announced to the public after being approved by the Municipal Cultural and Creative Leading Group.

3.Review process for industrial research projects.The Municipal Cultural and Creative Office will organize relevant experts to review the applied industrial research project plans, and the review results will be announced to the public after being approved by the Municipal Cultural and Creative Leading Group.

1.After approval of the support funds for construction and industrial research projects, they will be allocated in two batches.The first allocation ratio is 60% of the total amount to be supported, and the remaining final payment will be allocated after the project construction is completed and passed acceptance.Units with registered and established after January 1, 2023 and poor performance capabilities will be allocated in one lump sum after the project construction is completed and passed the acceptance according to the actual situation of the project construction unit.

2.After the support funds for results-funding projects are reviewed and approved, they will be allocated in one lump sum within the support standard limit.

Project units should strictly follow the relevant regulations of the relevant management measures for cultural and creative funds and the project application content. They should use the special funds for the support funds they receive and should not change the purpose of the funds without authorization. If there are special reasons for changing the purpose of the funds or terminating the project, they must be submitted to the Municipal Cultural and Creative Office for approval.

The Municipal Cultural and Creative Office will organize performance evaluation work in conjunction with the Municipal Finance Bureau and relevant industry authorities in accordance with the relevant regulations on the performance management of fiscal funds in this city.

The Municipal Cultural and Creative Office and the Municipal Finance Bureau have the right to supervise and inspect the implementation of support projects and the use of funds.For projects that violate the regulations on the use of cultural and creative funds or perform poorly, the Municipal Cultural and Creative Office and the Municipal Finance Bureau reserve the right to change, terminate and recover support funds, and hold relevant departments, units and personnel accountable for administrative and legal responsibilities in accordance with the law.

1.Support and industrial research projects under construction:

32509315-807，32509316-808。

2.Results-funding projects:

Performing Arts: 23118161;

Artwork: 23118166;  

Esports: 23118153;

Cultural consumption and cultural and creative product development: 23118170;

Anime: 23118172, 23118171;

Internet audio-visual: 23118231, 23118309 (High-tech audio-visual project);

Cultural Services Export Trade: 23118172;

Performance arts, artworks, e-sports, cultural consumption and cultural and creative product development, animation, online audio-visual, cultural services export trade, application platform technical consultation: 13761601911;

News and publication: 24022158 (International communication), 64370176 to 8409 (book publishing), 8401 (distribution channels, printing industry, national reading brand activities), 6666 (online publishing), 8305 (copyright industry), 8505 (journal publishing);

Design innovation, cultural and creative parks, demonstration buildings and spaces, cultural and creative financial services:32509315-807，32509316-808。

3.“One-stop service" technical consultation phone number:38919099。

4．Consultation time:2024February 6Day - 2024March 201926Monday to Friday from 9:00 to 11:30 am and 13:30 to 16:30 pm (except for statutory holidays).

1.The filing unit must ensure the authenticity, accuracy and completeness of the filing materials, be realistic and not falsely declared.

2.The Municipal Cultural and Creative Office has never authorized any institution or individual to apply for special funds to apply for matters such as the project unit.The Municipal Cultural and Creative Office will accept applications strictly in accordance with relevant standards and procedures.If any institution or individual charges fees to the reporting unit under the name of the Municipal Cultural Creation Office or Municipal Cultural Creation Office staff, please report to the Municipal Cultural Creation Office.

3.This "Reporting Guide" is interpreted by the Municipal Cultural and Creative Office.

appendix:

1.《Application Rules for Under Construction Support and Industrial Research Projects"

2.《Application Rules for Results Funding Projects》