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Current: dynamic /notice

“《internet +The Way of Brand Breakthrough in the Times" - The Tao and Art of the Industry's Dark Horse Growth "Online Micro-Course Event Recruitment

2017.11.13

Chuangya Education joins hands with Shanghai Science and Technology Park and Shanghai Science and Technology Incubator11Registration for online micro courses will begin on the 28th of the month!


      →What is the decisive factor that makes a business bigger?
     →What is the decisive factor that makes a company stronger?

     →What is the decisive factor that keeps a company long?


 The lecturer will analyze from the perspective of strategic positioning, business model and brand positioningThe way to grow the dark horse in the industry and the way to break through your brand!


Teaching outline
1. The decisive factor for the enterprise to grow: strategic positioning
       There are two important factors in strategic positioning:
       ①The choice of the industry determines the development space
       ②Track selection in the industry determines how much profit is
2. The decisive factor for the company to become stronger: business model
       （Why do the same profits with the same strategic positioning?)
       Basic concepts of business model
       Basic ideas for business model innovation
       ①Be an innovator of industry rules
       ②Be a disruptor of industry rules
3. The decisive factor for a long time in a company: brand positioning
     （Why do the business lengths vary with the same business model?)
       The basic concept of brand positioning
       ①Why do you need to be branded

       ②Basic methods of brand positioning


Teaching time
11Tuesday, 28th
19:30~20:30
The lecturer starts with pictures and texts in the WeChat group
20:30~21:00

Interactive communication between students and lecturers


Teaching teacher

Zhang Xianguang
☆Haier Group Maker Laboratory—Entrepreneurship and Innovation Mentor
Italy CUOA Business School—Certified Brand Manager;
Jiaotong University Overseas College EMBA Brand Practical Forum—Co-founder;
Private board coach and forum host.


【Main courses】
《How to make your brand naming worth millions in the Internet era"
《Courses such as Top-level Design of Intellectual Property in Enterprises.
More than ten years of practical experience in brand management and marketing, unique market insight, strategic integration, and creating a secret for companies with market ambitions in Zhenshi brand.


Consultation phone number

Teacher Zhang

021-51613988-8007 



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