The "Entrepreneurship Guidelines in the Field of Mobile Information" compiled by college students in Shanghai Science and Technology Park was released

 After more than a month of hard work, Li Bihao finally breathed a sigh of relief. The "Guidelines for Entrepreneurship in the Field of Mobile Information" he participated in the compilation was finally released.

　　Li Bihao is the general manager of Shanghai Liutong Information Technology Co., Ltd.2005He graduated from Shanghai University of Technology in 2019 and chose to start a business. He received his first angel investment from the Shanghai University of Science and Technology Entrepreneurship Foundation, which was newly established at the time, and chose to settle in the National University of Shanghai University of Technology.

　　Li Bihao, who has some experience in entrepreneurship, has begun to serve as a startup company in the mobile information field“Guide the way”，He participated in the joint creation group of the Shanghai University Student Science and Technology Entrepreneurship Foundation and China Mobile Communications Group Shanghai Co., Ltd., and compiled the "Guidelines for Entrepreneurship in the Mobile Information Field". By analyzing entrepreneurial opportunities in the mobile information field, he helped young entrepreneurs find the right direction of entrepreneurship, promoted the connection between scientific research results of colleges and universities and market-oriented needs, and promoted innovation and entrepreneurship in the mobile information field.

　　The field of mobile information is one of the fastest-growing, most widely used and most cutting-edge technologies today.According to statistics, Shanghai University Student Science and Technology Entrepreneurship Foundation2006Since its establishment in 2019, it has been funded240Many college student startups, including43%It belongs to the information and electronics enterprise.Li Bihao believes that in the next period, the sustained and stable growth of my country's economy and the comprehensive promotion of social informatization will provide broader space for mobile industry applications.Especially stepping into3GAfter the times, the application of the mobile information industry will accelerate its penetration into various areas of social life.Due to its characteristics such as mobility and wide-area coverage, mobile communications are not only an effective means to achieve universal social services, but will also become an important way to promote industry informatization construction.Some even boldly predicted,“In the future20In the middle of the year, the main wealth of human society will be generated in the field of mobile information.”

　　For start-ups, accurate positioning is crucial.Since the mobile information field involves a wide range of aspects, rapid technological changes, new products and applications are emerging one after another, and is greatly affected by policies, these characteristics determine that entrepreneurial companies starting businesses in the mobile information field need to conduct sufficient research and make sufficient preparations in choosing their entrepreneurial direction.The "Guidelines for Entrepreneurship in the Field of Mobile Information" analyzes the domestic mobile information field environment and describes the current development status of entrepreneurial enterprises in the field of mobile information, including the current living status of entrepreneurial enterprises, some entrepreneurial cases and typical problems faced by entrepreneurial enterprises.

　　In fact, many young entrepreneurs who have just walked out of the ivory tower are deeply troubled by practical problems such as inaccurate entrepreneurial direction, unclear product market positioning, and insufficient industry experience.

　　First of all, due to the influence of external conditions such as macro policies, market environment, technical environment, and tariff adjustments in the mobile information field, many seemingly good projects actually fail to meet the expected goals. In addition, with the upgrade of mobile communication standards, the business environment of enterprises is also constantly changing. The originally feasible projects may become unfeasible, and projects with markets may become without markets. This requires entrepreneurs to conduct in-depth research on the environment in which the project is located;Secondly, inITEnterprises exist“Winners take all”phenomenon.Especially in the Internet field, it has natural“monopoly”Attribute, no“Count one and two”It can't survive, this is the Internet company“Industry Law”。Before the mobile information field entered its explosive stage, many companies have begun to make arrangements in this field.WAPPortal, mobile ringtone, wireless music, mobile video, mobileIM、Wireless search, etc.3GAs the arrival of this, competition in these fields will surely reach a state of intense heat.As a startup company, you should be prepared in advance, focus on innovation, and find your own before competition comes“Blue Ocean”；Third, many startups in the mobile information field have transformed from traditional Internet companies. They often directly copy the traditional Internet business, but the mobile phone business isPCThe characteristics of the business are very different. Whether it is hardware restrictions or user habits, the business model of the mobile Internet cannot be copied from the traditional Internet.Therefore, companies that start businesses in the mobile information field must update their business ideas, constantly innovate, and keep getting close to users in order to achieve better development in this field.

　　Another problem is that due to the obvious communication barriers between telecom operators, application developers and users, poor communication caused by this obstacle has become the main reason for the stagnation of mobile applications.Typically, it's freeWAPDue to information asymmetry, the startup market is trapped in a triangular game relationship with operators and users, bringing greater risks to the business of the company.In addition, inconsistent technical standards are also one of the important reasons hindering the development of the mobile information field. Typically, it is manifested in the inconsistent mobile operating systems, which leads to the need for many versions of mobile software development.If this problem is not properly solved, it will always be a bottleneck in the development of mobile phone software applications.

（Article excerpted from "China Youth Daily")